Identity

Mastercard Innovation Forum

The concept translates Forward, Together into a visual language of momentum, collaboration, and progress.Mastercard’s signature colours are reinterpreted through bold graphic forms and layered elements, creating a sense of movement, connection, and energy while giving the brand a fresh, contemporary expression. Rather than replicating the existing Mastercard identity, the system builds on its visual foundation to create something distinctive for the event.Designed to complement the industrial character of the venue, the identity balances raw, grounded elements with a vibrant and immersive aesthetic. The visual system extends across communications, presentations, onsite signage, and digital touchpoints, creating a cohesive expression of moving forward, together.__Client: MastercardProject: Innovation Forum — Forward, TogetherAgency: Macan AgencyRole: Graphic Designer / Brand Designer

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